Basic Social Media Strategy Can Be Used For Roleplay

Even if roleplay is cursory, to start off on the best of your ability, consider creating a social media strategy that works for you optimally. Hypefury has a few suggestions.

There is a key to create SMART goals that can be measured. One idea to consider in the SMART system is if you WANT to do it. If you do not want to do it, then don’t.

What is your target audience. It cannot be broad. It must be honed in and the only way to understand your audience is deciding your research.

While reach and engagement is very important in social media, for roleplay there is a watching factor that inherently occurs with each performance and the more in character you maintain. Out of character discussion, while simpler in concept have to be maintained. Roleplay if staged must be organized for effectiveness. Nevertheless, metrics are important for business related posts, no so much for hobbies. And yes, vanity metrics, such as likes and followers mean nothing overall.

Have engaging content. Posting several different concepts in life is confusing to your followers. Posting consistent content sets your expertise for the social media you want. Then content should be a balance between content text and images. A picture is worth 1000 words. Some pictures are utterly controversial, not because of nudity, but because someone, somewhere, disagrees about the content and they want to make their point known. Links that post images are the most useful. Without that image, the text goes unread. Videos and gifs work better.

Social media calendars are essential for specific campaigns for roleplayers. Discussing overall your expertise is a good thing, but directing dates and times of your posts to optimize the interaction with the audience is what you use your social media metrics for.

The issue with strict RP accounts is there is a time where there lots of interaction, then there is a long lull period. Lost of interaction period is when the new content is released. Use your calendar for estimating the concept of that. Use holidays. Prepare featured product releases. All podcasts and video releases. Think about how you are going to lead your audience and persuade them to your ideas of your expertise. Be prepared for hecklers because there is always a schism. Have a plan for that. The lull periods should be used for all your ideas being written somewhere on a blog, or site, etc. Your audience can be referred to your sites that go in depth. Then you can charge for more exclusive information.

Roleplay to the Star Wars Actors Guild 77 (SWAG77) means an outline and script written to perform on social media. Portrayal of a character is NOT roleplay to SWAG77. Portrayal is fun to do, but it does lead to wasted social media time. If all someone wants to do is distraction, shoot the breeze, piddle about, meaningless conversation, and/or trying to make friends you have never met, okay. Define what you want. But if you ever seen our roleplays, they are incredible. Lots of people wake up and watch. But it takes a lot of planning and practice.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s